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Dynamic.RE · SFR Market Intelligence

Madison, Wisconsin Housing Market

Prices, inventory, and demand — distilled every month into one clear verdict: buyer’s market or seller’s. The investor’s read, before you make an offer.

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Data through
Oct 2026
Dynamic.RE Verdict
Balanced Market
Neither side has the edge. We compare Madison with 2017–2019 at this time of year: there are 44 pending sales per 100 listings, against 63 then; listings spend 13% more days on the market; there are 4% fewer homes for sale.
Median list price
$440,545
+6.3%
Demand : Supply
0.44
Days on market
59 days
Median time on market

The median asking price in Madison is about $441,000 as of Oct 2026, up 6.3% from a year ago. The typical listing is 5% larger than a year ago, and asking price per square foot is down 0.9%. So the size of homes on the market explains much of the rise. That is the asking price on listed homes, so sold-price and home-value sites show different numbers (why).

Only on the right house. Neither side has the upper hand in Madison right now. Madison is close to its 2017–2019 normal for this time of year. The market will not hand you a discount. You have to find it in one specific listing.

01
The market at a glance
Median $ / sqft
$259
Active inventory
545
New listings / mo
204
Days on market
59 days
Price-cut share
23.5%
Pending sales
239
02
Where we are in the cycle
Median asking price
$440,545
8% below the May 2024 peak of $480K
Homes for sale
545
5.7× the Jan 2022 low of 96
Days on market
59 days
2.3× the 26-day Apr 2022 low
03
The renter economy
54%
Renter share · of occupied homes
3.7%
Vacant homes · all units
$78.4K
Median household income
5.6×
Price-to-income · list ÷ income
04
What this means for investors

What stands out in Madison?

  • 54% of occupied homes are rented: among the highest renter shares of 763 tracked cities. The tenant pool is deep.
  • Asking prices swing about 4.7% between the cheapest and priciest months: among the flattest seasonal prices of 763 tracked cities. The month you buy matters little here.
  • Homes for sale are up 38% on last year: among the fastest inventory growth of 763 tracked cities. Supply is building fast, which shifts leverage to buyers.

How deep is Madison's renter pool?

54% of occupied homes in Madison's ZIP codes are rented, more than in 93% of the cities we track. HUD's county-wide fair market rent for 2 bedrooms is $1,694 a month, including utilities. A deep renter pool shortens vacancy. It also means you compete with other landlords on condition and price.

Who will rent from you in Madison?

Most Madison households rent. 54 out of every 100 households are renters. That share has held steady for five years. Madison added about 9,100 renter households in five years. Renter households average 1.9 people. Singles and couples rent here. Two bedrooms beat four.

Households grew 12% in five years. The housing stock grew 11%. The two are moving in step. Just 3.7% of homes sit empty. A well-priced rental fills fast here.

The median Madison household earns $78,359 a year. Incomes here have grown 3.7% a year since 2019. Incomes and home prices are rising in step. A typical home costs 5.6 times the median income. Most locals cannot buy. That keeps rental demand deep. It also caps the rent they can pay. At 30% of income, a tenant on the median income can pay about $1,959 a month.

To see what one Madison address would rent for and cash flow, run it through the app.

How does Madison compare with other Wisconsin markets?

Ranked among the 12 Wisconsin markets we track:

  • Asking price: the priciest of 12. Madison is at $440,545. Closest: Waukesha.
  • Buyer competition: 3rd most competitive of 7. Madison is at 0.44 buyers per home. Closest: Eau Claire and Fond Du Lac.
  • Time on market: the longest time on market of 12. Madison is at a median of 59 days on market. Closest: Eau Claire.
  • Price cuts: 3rd most price cuts of 12. Madison is at 24% of sellers cutting. Closest: Eau Claire and Kenosha.

When do Madison prices dip?

Across 9 full years, Madison asking prices ran lowest in January, about 2.5% below the year's average. They peaked in May. The most homes for sale show up in September, about 34% above the yearly average. Shop in September for choice, and expect the softest asking prices in January.

Is now a good time to buy in Madison?

The median asking price is 8.2% below its May 2024 peak. You are not buying at the top. Prices stopped falling about a year ago. They are flat now. Waiting will not get you a cheaper house. It might still get you a more motivated seller. Madison prices have risen in 87 of the last 112 months. Drops here have been short and shallow. Buying in a slow month has rarely hurt a long hold.

This market is turning. Which way is not settled yet. Check the monthly numbers above before you commit.

What numbers should you underwrite a Madison deal with?

  • Price growth to assume — +4.2%/yr. Madison has grown about 4.2% a year for five years and for ten. That pace held before and after the 2020–2021 boom, so it is a fair long-run input. Prices fell 0.9% over the last year. Use it for timing. The five-year rate is the better guide.
  • Competition when you exit — +38%. Homes for sale in Madison are up 38% on last year, so your resale faces more competition than today's comps did.

Read whether a market fits Section 8 tenants and how we read these numbers, then run the numbers on a deal.

05
Frequently asked questions

What is the median home price in Madison?

The median asking price in Madison is about $441,000 as of Oct 2026, up 6.3% from a year ago. The typical listing is 5% larger than a year ago, and asking price per square foot is down 0.9%. So the size of homes on the market explains much of the rise. This is the asking price on homes listed for sale. Sites that report sold prices or estimated home values will show a different number. Our Madison figures cover the 24 ZIP codes with a Madison mailing address, which can reach past city limits.

Is Madison a buyer's or seller's market in 2026?

Neither side has the upper hand in Madison right now. We compare Madison with 2017–2019 at this time of year: there are 44 pending sales per 100 listings, against 63 then; listings spend 13% more days on the market; there are 4% fewer homes for sale.

Are Madison home prices going up or down?

The median asking price is 8.2% below its May 2024 peak. You are not buying at the top. Prices stopped falling about a year ago. They are flat now. Waiting will not get you a cheaper house. It might still get you a more motivated seller.

Which Madison ZIP code has the most negotiating room?

53703. Only 26 homes under contract for every 100 still for sale. 29% of sellers there have cut their price, and listings there spend a median 77 days on the market.

What is the fair market rent in Madison?

HUD's fiscal year 2026 fair market rent for Dane County is $1,694 a month for 2 bedrooms and $2,236 for 3 bedrooms. The figures include tenant-paid utilities and cover the whole county.

06
ZIP-level detail

Where buyers have the most leverage in Madison

  • 5370342 for sale · 29% cutting · 77 daysOnly 26 homes under contract for every 100 still for sale.
  • 5371332 for sale · 35% cutting · 64 daysOnly 22 homes under contract for every 100 still for sale.
  • 53711118 for sale · 26% cutting · 61 daysOnly 41 homes under contract for every 100 still for sale.
  • 5370477 for sale · 27% cutting · 58 daysOnly 48 homes under contract for every 100 still for sale.
  • 5371989 for sale · 26% cutting · 54 daysOnly 38 homes under contract for every 100 still for sale.

Where Madison prices are climbing fastest

ZIP 53719 is on both lists. That is rare. It is the one place in Madison where leverage and growth overlap.

ZIP$/sqft, 2 yrs$/sqft nowBuyers per homeFor sale
53714+11.4%$2451.0015
53717+8.1%$2220.7419
53719+4.1%$2280.3889
53718+3.3%$2300.4266
53705+1.6%$2980.4549

Computed from each ZIP's own ten-year history. ZIPs with fewer than 10 homes for sale are excluded: a median across a handful of listings is noise, not a signal.

Which ZIP codes are in Madison?

Madison has 24 ZIP codes. Each links to its live market dashboard.

  • 53701No homes listed for sale right now
  • 537021 for saleToo few listings to read the market. The dashboard has the history.
  • 5370342 for sale · 29% cutting · 77 daysOnly 26 homes under contract for every 100 still for sale.
  • 5370477 for sale · 27% cutting · 58 daysOnly 48 homes under contract for every 100 still for sale.
  • 5370549 for sale · 9% cutting · 65 daysOnly 45 homes under contract for every 100 still for sale.
  • 53706No homes listed for sale right now
  • 53707No homes listed for sale right now
  • 53708No homes listed for sale right now
  • 53711118 for sale · 26% cutting · 61 daysOnly 41 homes under contract for every 100 still for sale.
  • 5371332 for sale · 35% cutting · 64 daysOnly 22 homes under contract for every 100 still for sale.
  • 5371415 for sale · 0% cutting · 26 days100 homes under contract for every 100 still for sale. Supply and demand are balanced.
  • 537152 for saleToo few listings to read the market. The dashboard has the history.
  • 5371627 for sale · 25% cutting · 53 daysOnly 52 homes under contract for every 100 still for sale.
  • 5371719 for sale · 31% cutting · 50 daysOnly 74 homes under contract for every 100 still for sale.
  • 5371866 for sale · 21% cutting · 54 daysOnly 42 homes under contract for every 100 still for sale.
  • 5371989 for sale · 26% cutting · 54 daysOnly 38 homes under contract for every 100 still for sale.
  • 53725No homes listed for sale right now
  • 537268 for saleToo few listings to read the market. The dashboard has the history.
  • 53744No homes listed for sale right now
  • 53777No homes listed for sale right now
  • 537831 for saleToo few listings to read the market. The dashboard has the history.
  • 53784No homes listed for sale right now
  • 53788No homes listed for sale right now
  • 53792No homes listed for sale right now
07
Where else to look

Markets similar to Madison

Closest matches on asking price, price per square foot, time on market, buyer demand, and price cuts.

  • Janesville, WI — $391,369 median, 50 days on market, 23% of sellers cutting
  • Eau Claire, WI — $338,091 median, 52 days on market, 25% of sellers cutting
  • Waukesha, WI — $431,711 median, 33 days on market, 20% of sellers cutting
  • Green Bay, WI — $397,954 median, 43 days on market, 20% of sellers cutting
See what a Madison property is actually worth
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