Dynamic.RE · SFR Market Intelligence

Wilson, North Carolina Housing Market

Prices, inventory, and demand — distilled every month into one clear verdict: buyer’s market or seller’s. The investor’s read, before you make an offer.

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Data through June 2026
Dynamic.RE Verdict
Buyer's Market
Under 0.90 buyers per home for sale, sellers compete for buyers. Wilson sits at 0.48, with 24% of sellers already cutting their price.
Median list price
$273,901
-2.1%
Demand : Supply
0.48
Days on market
53 days
Time to go under contract

Yes, if you negotiate. Buyers have the upper hand in Wilson right now.

You have the upper hand in Wilson. Most homes for sale still have no buyer. Many sellers have already dropped their price once. Sellers are competing for you. Use it.

01
The market at a glance
Median $ / sqft
$156
Active inventory
182
New listings / mo
72
Days on market
53 days
Price-cut share
23.7%
Pending sales
88
02
Where we are in the cycle
Median asking price
$273,901
11% below the Apr 2023 peak of $307K
Homes for sale
182
6.7× the Mar 2022 low of 27
Days to sell
53 days
2.8× slower than the 19-day Jun 2022 low
03
The renter economy
46%
Renter share · of occupied homes
11.2%
Vacant homes · all units
$54.1K
Median household income
5.1×
Price-to-income · list ÷ income
04
What this means for investors

How much can you negotiate in Wilson?

Only 48 out of every 100 homes for sale have found a buyer. The other 52 are still waiting. Your offer may be the only one on the table. About 1 in 4 sellers has already dropped their price. Each one has learned their first price was too high. Start below their new price, not their old one.

A typical Wilson home takes 53 days to find a buyer. Half of them take even longer. That is 17% faster than a year ago. Those sellers are paying to own a house they want to sell. Search for homes listed 60+ days ago. There are 182 homes for sale in Wilson. That is 6.7 times the tightest month on record, but below the peak of 337. Supply is growing against last year.

What to do about it

  • Search Wilson homes listed 60+ days ago that have already cut their price.
  • Offer below the reduced price.
  • Keep your inspection and financing contingencies.
  • Ask the seller to pay closing costs.
  • You can lose a few offers here and still win.

Is now a good time to buy in Wilson?

Asking prices are 10.7% below their Apr 2023 peak. You are not buying at the top. Prices are still falling. Waiting has paid off so far. Let listings age, then come back lower. Wilson prices have risen in 91 of the last 108 months. Drops here have been short and shallow. Buying in a slow month has rarely hurt a long hold.

There is no rush. Prices are still coming down. Watch the homes you like. Come back after they cut. Let the seller move first.

Who will rent from you in Wilson?

In Wilson, 46 out of every 100 households rent. That is nearly half. That share has held steady for five years. 11.2% of homes sit empty. Tenants have options. Budget extra weeks of vacancy between leases.

The median Wilson household earns $54,123 a year. Incomes here have grown 3.6% a year since 2019. Home prices have outrun incomes. Locals are being priced out. A typical home costs 5.1 times the median income. That is the national middle. Neither cash flow nor appreciation is free here. A tenant on the median income can pay about $1,353 a month. That is the standard 30% affordability line. Rents above it thin your tenant pool fast.

What numbers should you underwrite a Wilson deal with?

  • Price growth to assume — +8.0%/yr. 1 year: -5.7% · 5 years: +9.4% · ten years: +8.2%. The five-year and ten-year rates agree. That is a durable trend, not a boom artifact. It is a fair long-run input. Measure growth per square foot, not on the median. The median moves when the mix of listed homes moves. Your house does not. The one-year rate is a timing signal. It is not an underwriting input.
  • Months of carrying cost — 2. A typical home takes 53 days to sell. Budget that long when you exit or refinance.
  • Odds you cut your price to sell — 1 in 4. About 24% of homes on the Wilson market right now have already cut their asking price. Assume you are one of them when you sell. Do not underwrite an exit at your asking price.
  • Comp on this, not median price — $156/sqft. The average listing runs +10% above the median. Luxury homes skew it. Comp your own size class per sqft.
  • Competition when you exit — +8%. That is how much the number of homes for sale grew in a year. Your resale will face a bigger crowd than today's comps did.
  • Price-to-income ratio — 5.1×. A typical home costs 5.1 times the median income. That is the national middle. Neither cash flow nor appreciation is free here. Home prices have outrun incomes. Locals are being priced out.
  • Tenant rent ceiling — $1,353/mo. 30% of the median household income of $54,123. Rents above this line shrink your tenant pool fast.
05
Frequently asked questions

Is Wilson a buyer's or seller's market in 2026?

Yes, if you negotiate. Buyers have the upper hand in Wilson right now. 0.48 out of every 100 homes for sale have a buyer, 24% of sellers have cut their price, and a typical home takes 53 days to sell.

Are Wilson home prices going up or down?

Asking prices are 10.7% below their Apr 2023 peak. You are not buying at the top. Prices are still falling. Waiting has paid off so far. Let listings age, then come back lower.

What price growth should I assume for Wilson?

+8.0%/yr. 1 year: -5.7% · 5 years: +9.4% · ten years: +8.2%. The five-year and ten-year rates agree. That is a durable trend, not a boom artifact. It is a fair long-run input. Measure growth per square foot, not on the median. The median moves when the mix of listed homes moves. Your house does not. The one-year rate is a timing signal. It is not an underwriting input.

How fast are homes selling in Wilson?

A typical Wilson home takes 53 days to find a buyer. Half of them take even longer. That is 17% faster than a year ago. Those sellers are paying to own a house they want to sell. Search for homes listed 60+ days ago.

Is Wilson a renters' market or an owners' market?

In Wilson, 46 out of every 100 households rent. That is nearly half. That share has held steady for five years. 11.2% of homes sit empty. Tenants have options. Budget extra weeks of vacancy between leases.

What rent can Wilson tenants afford?

A tenant on the median income can pay about $1,353 a month. That is the standard 30% affordability line. Rents above it thin your tenant pool fast. The median Wilson household earns $54,123 a year.

06
ZIP-level detail
07
Where else to look

Markets similar to Wilson

Closest matches on asking price, price per square foot, days to sell, buyer demand, and price cuts.

  • Gastonia, NC — $319,083 median, 54 days, 0.53 buyers per home
  • Hickory, NC — $355,572 median, 53 days, 0.52 buyers per home
  • Greensboro, NC — $334,231 median, 49 days, 0.56 buyers per home
  • High Point, NC — $294,893 median, 47 days, 0.56 buyers per home
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