Dynamic.RE · SFR Market Intelligence

Plano, Texas Housing Market

Prices, inventory, and demand — distilled every month into one clear verdict: buyer’s market or seller’s. The investor’s read, before you make an offer.

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Data through June 2026
Dynamic.RE Verdict
Buyer's Market
Under 0.90 buyers per home for sale, sellers compete for buyers. Plano sits at 0.33, with 27% of sellers already cutting their price.
Median list price
$585,672
-1.8%
Demand : Supply
0.33
Days on market
43 days
Time to go under contract

Yes, if you negotiate. Buyers have the upper hand in Plano right now.

You have the upper hand in Plano. Most homes for sale still have no buyer. Many sellers have already dropped their price once. Sellers are competing for you. Use it.

01
The market at a glance
Median $ / sqft
$225
Active inventory
770
New listings / mo
382
Days on market
43 days
Price-cut share
26.5%
Pending sales
258
02
Where we are in the cycle
Median asking price
$585,672
7% below the May 2023 peak of $630K
Homes for sale
770
8.8× the Jan 2022 low of 88
Days to sell
43 days
2.6× slower than the 16-day Mar 2022 low
03
Market context
1.25M
Population
437.4K
Housing units · county
37.3
Median age · county
$709.7K
Avg list price · luxury-skewed
04
What this means for investors

How much can you negotiate in Plano?

Only 33 out of every 100 homes for sale have found a buyer. The other 67 are still waiting. Your offer may be the only one on the table. About 1 in 4 sellers has already dropped their price. Each one has learned their first price was too high. Start below their new price, not their old one.

A typical Plano home takes 43 days to find a buyer. Half of them take even longer. That is 9% slower than a year ago. Those sellers are paying to own a house they want to sell. Search for homes listed 60+ days ago. There are 770 homes for sale in Plano. That is 8.8 times the tightest month on record, but below the peak of 961. Supply is shrinking against last year.

What to do about it

  • Start in 75074, 75024, and 75094. Those are the three softest ZIP codes in Plano.
  • Filter for homes listed 60+ days ago that have already cut their price.
  • Offer below the reduced price.
  • Keep your inspection and financing contingencies.
  • In 75074 only 29 out of 100 homes have a buyer. You can lose a few offers there and still win.

Is now a good time to buy in Plano?

Asking prices are 7.0% below their May 2023 peak. You are not buying at the top. Prices stopped falling about a year ago. They are flat now. Waiting will not get you a cheaper house. It might still get you a more motivated seller. Plano prices rose in only 75 of the last 108 months. This market goes up and down. Timing matters here. Growth will not rescue a bad price.

The discount is already here. It is not getting bigger. Buy now while sellers are still weak. Waiting for a lower price stopped working a year ago.

What numbers should you underwrite a Plano deal with?

  • Price growth to assume — +4.1%/yr. 1 year: -1.1% · 5 years: +4.1% · ten years: +4.7%. The five-year and ten-year rates agree. That is a durable trend, not a boom artifact. It is a fair long-run input. Measure growth per square foot. Plano median list price grew 2.2% a year, but price per square foot grew 4.7%. The gap is smaller homes, not weaker growth. The house you buy will not shrink. The one-year rate is a timing signal. It is not an underwriting input.
  • Months of carrying cost — 2. A typical home takes 43 days to sell. Budget that long when you exit or refinance. It is 9% slower than a year ago.
  • Odds you cut your price to sell — 1 in 4. About 27% of homes on the Plano market right now have already cut their asking price. Assume you are one of them when you sell. Do not underwrite an exit at your asking price.
  • Comp on this, not median price — $225/sqft. The typical Plano listing shrank from 3,352 to 2,631 sqft since Jul 2016. So median price hides real growth: 57% per sqft versus 24% on the median. Comp on median price and you will overpay for small homes.
  • Competition when you exit — -17%. That is how much the number of homes for sale shrank in a year. Your resale will face a smaller crowd than today's comps did.
05
Frequently asked questions

Is Plano a buyer's or seller's market in 2026?

Yes, if you negotiate. Buyers have the upper hand in Plano right now. 0.33 out of every 100 homes for sale have a buyer, 27% of sellers have cut their price, and a typical home takes 43 days to sell.

Are Plano home prices going up or down?

Asking prices are 7.0% below their May 2023 peak. You are not buying at the top. Prices stopped falling about a year ago. They are flat now. Waiting will not get you a cheaper house. It might still get you a more motivated seller.

What price growth should I assume for Plano?

+4.1%/yr. 1 year: -1.1% · 5 years: +4.1% · ten years: +4.7%. The five-year and ten-year rates agree. That is a durable trend, not a boom artifact. It is a fair long-run input. Measure growth per square foot. Plano median list price grew 2.2% a year, but price per square foot grew 4.7%. The gap is smaller homes, not weaker growth. The house you buy will not shrink. The one-year rate is a timing signal. It is not an underwriting input.

How fast are homes selling in Plano?

A typical Plano home takes 43 days to find a buyer. Half of them take even longer. That is 9% slower than a year ago. Those sellers are paying to own a house they want to sell. Search for homes listed 60+ days ago.

Which Plano ZIP code has the most negotiating room?

75074. Only 29 out of 100 homes there have a buyer, 32% have cut their price, and a typical home takes 47 days to sell.

06
ZIP-level detail

Where buyers have the most leverage in Plano

  • 75074114 for sale · 32% cutting · 47 daysOnly 29 out of 100 homes here have a buyer.
  • 75024122 for sale · 21% cutting · 48 daysOnly 23 out of 100 homes here have a buyer.
  • 7509467 for sale · 28% cutting · 41 daysOnly 27 out of 100 homes here have a buyer.
  • 75025122 for sale · 31% cutting · 41 daysOnly 34 out of 100 homes here have a buyer.
  • 75093111 for sale · 24% cutting · 44 daysOnly 40 out of 100 homes here have a buyer.

Where it isn't: 75093 ranks #2,559 in the country for buyer demand. Expect the least room to negotiate there.

Where Plano prices are climbing fastest

ZIP 75074 is on both lists. That is rare. It is the one place in Plano where leverage and growth overlap.

ZIP$/sqft, 2 yrs$/sqft nowBuyers per homeFor sale
75093+0.8%$2580.40111
75023-0.9%$2220.36125
75075-2.8%$2200.43109
75094-3.5%$1900.2767
75074-3.7%$2170.29114

Computed from each ZIP's own ten-year history. ZIPs with fewer than 10 homes for sale are excluded: a median across a handful of listings is noise, not a signal.

07
Where else to look

Markets similar to Plano

Closest matches on asking price, price per square foot, days to sell, buyer demand, and price cuts.

  • The Colony, TX — $633,450 median, 42 days, 0.37 buyers per home
  • Mckinney, TX — $539,681 median, 49 days, 0.45 buyers per home
  • Irving, TX — $471,695 median, 47 days, 0.30 buyers per home
  • Keller, TX — $536,177 median, 40 days, 0.52 buyers per home
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