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Dynamic.RE · SFR Market Intelligence

Plano, Texas Housing Market

Prices, inventory, and demand — distilled every month into one clear verdict: buyer’s market or seller’s. The investor’s read, before you make an offer.

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Data through
Sep 2026
Dynamic.RE Verdict
Buyer's Market
Under 0.90 buyers per home for sale, sellers compete for buyers. Plano sits at 0.32, with 31% of sellers already cutting their price.
Median list price
$563,453
-0.2%
Demand : Supply
0.32
Days on market
53 days
Time to go under contract

Yes, if you negotiate. Buyers have the upper hand in Plano right now.

You have the upper hand in Plano. Most homes for sale still have no buyer. Many sellers have already dropped their price once. Sellers are competing for you. Use it.

01
The market at a glance
Median $ / sqft
$220
Active inventory
740
New listings / mo
256
Days on market
53 days
Price-cut share
30.5%
Pending sales
239
02
Where we are in the cycle
Median asking price
$563,453
11% below the May 2023 peak of $630K
Homes for sale
740
8.4× the Jan 2022 low of 88
Days to sell
53 days
3.3× slower than the 16-day Mar 2022 low
03
The renter economy
41%
Renter share · of occupied homes
4.2%
Vacant homes · all units
$117.5K
Median household income
4.8×
Price-to-income · list ÷ income
04
What this means for investors

How much can you negotiate in Plano?

Only 32 out of every 100 homes for sale have found a buyer. The other 68 are still waiting. Your offer may be the only one on the table. About 1 in 3 sellers has already dropped their price. Each one has learned their first price was too high. Start below their new price, not their old one.

A typical Plano home takes 53 days to find a buyer. Half of them take even longer. Those sellers are paying to own a house they want to sell. Search for homes listed 60+ days ago. There are 740 homes for sale in Plano. That is 8.4 times the tightest month on record, but below the peak of 961. Supply is shrinking against last year.

What to do about it

  • Start in 75094, 75074, and 75024. Those are the three softest ZIP codes in Plano.
  • Filter for homes listed 60+ days ago that have already cut their price.
  • Offer below the reduced price.
  • Keep your inspection and financing contingencies.
  • In 75094 only 25 out of 100 homes have a buyer. You can lose a few offers there and still win.

Is now a good time to buy in Plano?

Asking prices are 10.5% below their May 2023 peak. You are not buying at the top. Prices stopped falling about a year ago. They are flat now. Waiting will not get you a cheaper house. It might still get you a more motivated seller. Plano prices rose in only 75 of the last 111 months. This market goes up and down. Timing matters here. Growth will not rescue a bad price.

The discount is already here. It is not getting bigger. Buy now while sellers are still weak. Waiting for a lower price stopped working a year ago.

Who will rent from you in Plano?

In Plano, 41 out of every 100 households rent. That is nearly half. The renter share is growing. Five years ago it was 40 in 100. Plano added about 4,000 renter households in five years. Renter households average 2.3 people. Two and three bedrooms fit the typical renter.

Households grew 6% in five years. The housing stock grew 4%. Demand is outrunning supply. Just 4.2% of homes sit empty. A well-priced rental fills fast here.

The median Plano household earns $117,499 a year. Incomes here have grown 3.6% a year since 2019. Incomes and home prices are rising in step. A typical home costs 4.8 times the median income. That is the national middle. Neither cash flow nor appreciation is free here. A tenant on the median income can pay about $2,937 a month. That is the standard 30% affordability line. Rents above it thin your tenant pool fast.

That is the market, not your address. Run an address through the app to see its rent estimate and cash flow.

What numbers should you underwrite a Plano deal with?

  • Price growth to assume — +2.9%/yr. Plano has grown about 2.9% a year for five years and for ten. That is a durable trend, not a boom artifact. It is a fair long-run input. Prices fell 1.4% over the last year. That is a timing signal, not a trend.
  • Months of carrying cost — 2. A typical home takes 53 days to sell. Budget that long when you exit or refinance.
  • Odds you cut your price to sell — 1 in 3. About 31% of homes on the Plano market right now have already cut their asking price. Assume you are one of them when you sell. Do not underwrite an exit at your asking price.
  • Comp on this, not median price — $220/sqft. The typical Plano listing shrank from 3,328 to 2,636 sqft since Jul 2016. So median price hides real growth: 53% per sqft versus 20% on the median. Comp on median price and you will overpay for small homes.
  • Competition when you exit — -15%. That is how much the number of homes for sale shrank in a year. Your resale will face a smaller crowd than today's comps did.
  • Price-to-income ratio — 4.8×. A typical home costs 4.8 times the median income. That is the national middle. Neither cash flow nor appreciation is free here. Incomes and home prices are rising in step.
  • Tenant rent ceiling — $2,937/mo. 30% of the median household income of $117,499. Rents above this line shrink your tenant pool fast.
05
Frequently asked questions

Is Plano a buyer's or seller's market in 2026?

Yes, if you negotiate. Buyers have the upper hand in Plano right now. 32 out of every 100 homes for sale have a buyer, 31% of sellers have cut their price, and a typical home takes 53 days to sell.

Are Plano home prices going up or down?

Asking prices are 10.5% below their May 2023 peak. You are not buying at the top. Prices stopped falling about a year ago. They are flat now. Waiting will not get you a cheaper house. It might still get you a more motivated seller.

What price growth should I assume for Plano?

Assume +2.9% a year. Plano has grown about 2.9% a year for five years and for ten. That is a durable trend, not a boom artifact. It is a fair long-run input. Prices fell 1.4% over the last year. That is a timing signal, not a trend.

How fast are homes selling in Plano?

A typical Plano home takes 53 days to find a buyer. Half of them take even longer. Those sellers are paying to own a house they want to sell. Search for homes listed 60+ days ago.

Is Plano a renters' market or an owners' market?

In Plano, 41 out of every 100 households rent. That is nearly half. The renter share is growing. Five years ago it was 40 in 100. Just 4.2% of homes sit empty. A well-priced rental fills fast here.

What rent can Plano tenants afford?

A tenant on the median income can pay about $2,937 a month. That is the standard 30% affordability line. Rents above it thin your tenant pool fast. The median Plano household earns $117,499 a year.

Which Plano ZIP code has the most negotiating room?

75094. Only 25 out of 100 homes there have a buyer. 50% of sellers there have cut their price, and a typical home takes 56 days to sell.

06
ZIP-level detail

Where buyers have the most leverage in Plano

  • 7509466 for sale · 50% cutting · 56 daysOnly 25 out of 100 homes here have a buyer.
  • 75074120 for sale · 30% cutting · 63 daysOnly 21 out of 100 homes here have a buyer.
  • 75024106 for sale · 19% cutting · 61 daysOnly 26 out of 100 homes here have a buyer.
  • 75023134 for sale · 37% cutting · 45 daysOnly 30 out of 100 homes here have a buyer.
  • 75025114 for sale · 31% cutting · 48 daysOnly 31 out of 100 homes here have a buyer.

Where Plano prices are climbing fastest

ZIP 75023 is on both lists. That is rare. It is the one place in Plano where leverage and growth overlap.

ZIP$/sqft, 2 yrs$/sqft nowBuyers per homeFor sale
75074+0.8%$2090.21120
75093+0.5%$2520.4793
75024-2.8%$2450.26106
75023-2.8%$2180.30134
75075-4.4%$2190.46107

Computed from each ZIP's own ten-year history. ZIPs with fewer than 10 homes for sale are excluded: a median across a handful of listings is noise, not a signal.

Which ZIP codes are in Plano?

Plano has nine ZIP codes. Each links to its live market dashboard.

  • 75023134 for sale · 37% cutting · 45 daysOnly 30 out of 100 homes here have a buyer.
  • 75024106 for sale · 19% cutting · 61 daysOnly 26 out of 100 homes here have a buyer.
  • 75025114 for sale · 31% cutting · 48 daysOnly 31 out of 100 homes here have a buyer.
  • 75026No homes listed for sale right now
  • 75074120 for sale · 30% cutting · 63 daysOnly 21 out of 100 homes here have a buyer.
  • 75075107 for sale · 28% cutting · 49 daysOnly 46 out of 100 homes here have a buyer.
  • 75086No homes listed for sale right now
  • 7509393 for sale · 23% cutting · 54 daysOnly 47 out of 100 homes here have a buyer.
  • 7509466 for sale · 50% cutting · 56 daysOnly 25 out of 100 homes here have a buyer.
07
Where else to look

Markets similar to Plano

Closest matches on asking price, price per square foot, days to sell, buyer demand, and price cuts.

  • Allen, TX — $607,658 median, 61 days, 0.28 buyers per home
  • Mckinney, TX — $529,824 median, 65 days, 0.32 buyers per home
  • Wylie, TX — $479,950 median, 59 days, 0.32 buyers per home
  • Richardson, TX — $460,667 median, 55 days, 0.25 buyers per home
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